Case Study — Outcome Capital
111 Opportunities in 90 Days for a Life Sciences Investment Bank
How GrowthFlare built a systematic outbound engine that generated consistent qualified deal flow — replacing conference-dependent business development.
111
Opportunities Generated
8+
Qualified Calls / Week
4–6
Deals in Active Pipeline
5
Sequences Deployed
Trusted by our clients
The Client
Outcome Capital is a sell-side M&A advisory and investment banking firm specializing in life sciences — helping biotech, medtech, and pharma companies navigate strategic transactions. Founded by Steven Holstein, the firm serves a highly specific segment of the market where relationships and trust are everything.
Before engaging GrowthFlare, Outcome Capital's business development relied almost entirely on conferences and inbound referrals — effective, but unpredictable and difficult to scale.
The Challenge
Life sciences M&A is a relationship-driven industry. Cold outreach in this space is notoriously difficult — the buyers are senior executives at biotech and pharma companies who receive a high volume of unsolicited messages and have little patience for generic pitches.
Steven needed a way to reach his ideal prospects — companies at an inflection point considering a strategic transaction — without coming across as transactional or out of place. The message needed to feel credible, specific, and worthy of a response from a CFO or CEO.
The core problem: no systematic outbound process existed. New deal flow depended entirely on who Steven happened to meet at a conference.
The Approach
GrowthFlare built and deployed a full outbound system tailored to life sciences M&A. Over 90 days, the team:
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Built and warmed cold email infrastructure across multiple domains
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Developed 5 targeted sequences for distinct buyer profiles within life sciences — biotech founders, CFOs considering liquidity events, and PE-backed pharma operators
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Crafted messaging that led with industry-specific insight — signaling credibility before asking for a conversation
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Implemented a qualification layer so only high-fit prospects reached Steven's calendar
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Deployed a pre-call nurture sequence so prospects arrived on calls already warm, informed, and ready to discuss a potential transaction
The Results
In 90 days, the system generated 111 qualified opportunities across the life sciences sector. Key outcomes:
111 Opportunities
Qualified prospects who engaged with outreach in 90 days
8+ Qualified Calls / Week
Senior executives booking directly onto Steven's calendar at peak
4–6 Deals in Active Pipeline
Multiple transactions approaching engagement, with deeper conversations forming quicker than through referrals
"
People actually signed up for meetings on my calendar. The level of confidence they're getting, you're teeing it up, we're validating, and the conversation gets deeper, quicker.
Steven Holstein
Founder, Outcome Capital
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